Founder

Fatemeh Astani is a multidisciplinary creative director and strategist with a background in graphic design, marketing, and UX. She specializes in diagnosing brand challenges and crafting strategic, design-led solutions that help businesses grow with clarity and purpose.

Her work spans various industries, including healthcare, fashion, nonprofits, and early-stage startups, and is recognized for blending thoughtful strategy with impactful creative execution. Fatemeh brings a grounded, collaborative approach to every project, always starting with insight and ending with intentional design.

Social Media Manager

With five years of marketing experience and a Master’s in Marketing, Kathy combines creative storytelling with data-driven strategy. She began her career as a bank teller, gaining a strong foundation in customer behavior and business operations, before specializing in Paid Social and Brand/Content Marketing. Kathy has worked with leading agencies across Minneapolis and is passionate about helping brands craft meaningful messages that connect with the right audiences and create positive community impact. In her free time, she loves fashion, beauty, and thrifting!

Designer

Saba is a Product Design student at the University of Minnesota with a minor in UX Design. Driven by a lifelong love for making, she focuses on human-centered design, translating research and user insights into thoughtful, functional prototypes. She’s especially drawn to work that balances creativity, usability, and empathy. Outside of design, she enjoys bird watching, working on her comic, or making her next art work.iption