NK Fashion Beads
Brand Identity | E-commerce Website | Marketing Strategy
Project Overview
NK Fashion Beads is a handmade jewelry brand by designer Nargis Karim, who has been creating unique beaded pieces since 2014. With a story rooted in travel, healing stones, and inclusivity, the brand needed a cohesive identity and digital presence to grow its reach and connect with a wider audience.
Unbox Creative Studio partnered with NK Fashion Beads to develop a comprehensive brand identity system, digital strategy, and e-commerce platform—all while highlighting the founder’s authentic story and the symbolic value of her jewelry.
Our Role
We delivered a full creative partnership across branding, digital, and marketing touchpoints:
Brand Identity & Visual System
Logo design, brand marks, typography, and color palette to reflect NK’s handcrafted, story-driven ethos.Website Design & Development
Built a streamlined Shopify storefront that makes it easy for customers to browse, customize, and purchase jewelry online.Photography & Creative Direction
Styled and photographed the collection, pairing product photography with lifestyle shots to capture the beauty and meaning of each piece.Marketing & Social Media Strategy
Crafted a content strategy that highlights NK’s story, customer inclusivity, and the deeper value of semi-precious stones. Delivered branded templates and growth strategies for Instagram.
Design Concept
The brand identity blends modern minimalism with organic textures and earthy tones, mirroring the natural gemstones and handcrafted elements in each design. Product photography was paired with collage-inspired visuals to emphasize travel, heritage, and storytelling.
The result was a brand that feels both elevated and approachable, inviting customers to see each bracelet as not just jewelry—but as a meaningful piece of their journey
