Seeing Learners, Building Leaders | Event Identity & Collateral
Client: Education Evolving + Bush Foundation
Event: Student-Centered Learning for Equity 2024 Convening (SCL4E)
Theme: Seeing Learners, Building Leaders
About the Organization
Education Evolving is a nonprofit, nonpartisan organization based in Minnesota dedicated to advancing equity-driven, student-centered learning. Their mission is to ensure every student is seen, valued, and supported through learning designs that honor identity, interests, and aspirations. They are national leaders in the Teacher-Powered Schools movement, equity in learning design, and community-driven education policy.
Each year, Education Evolving co-hosts the Student-Centered Learning for Equity (SCL4E) convening alongside the Bush Foundation. This event gathers educators, students, policymakers, and community leaders to co-learn and co-lead around equity in education.
About the Event
The 2024 convening was held on May 7, 2024, at the Guthrie Theater (Minneapolis) and online, under the theme:
“Seeing Learners, Building Leaders.”
The convening featured:
Student and adult co-led breakout sessions
Keynote panel moderated by MPR’s Angela Davis
Student performances including Somali dance, spoken word, and choir
Workshops and storytelling that elevated youth voices
This year’s theme emphasized recognizing students as leaders and shifting power in education toward equity, identity, and voice.
Our Role & Deliverables
Unbox Creative Studio was engaged to design the full visual identity system for the 2024 convening. We created a cohesive suite of print, digital, and environmental designs that aligned with Education Evolving’s mission and the event’s theme.
Deliverables included:
Event logo lockups & identity system (wordmarks, graphic assets, color palette)
Event posters and banners for Guthrie Theater and public spaces
Presenter credentials & name badges
Stage design & environmental graphics for breakout spaces and keynotes
Directional signage (“Breakout Sessions Ahead,” welcome signage)
Digital & print marketing collateral (registration posters, social graphics, stickers)
Merchandise & apparel (event T-shirts, branded stickers, tote concepts)
Design Concept
The identity was built around three core visual ideas:
Birds in Flight → representing students as leaders, each with unique patterns yet part of a collective movement.
Watercolor Gradients → symbolizing creativity, equity, and the blending of diverse identities and voices.
Playful Illustration & Typography → pairing bold, modern typography with hand-drawn textures to balance professionalism with approachability.
The system extended seamlessly across physical environments, digital media, and participant experiences — creating a unified, inspiring atmosphere for attendees.